The Dinosaur Capital of the World
Drumheller is a place you can immerse yourself in a different side of history. We are known for dinosaurs but that is not all Drumheller is about. When you visit us, you can find so much more than meets the eye.
Vision
Drumheller is an iconic Canadian Destination
Mission
To promote Drumheller as a premier year-round destination
Quick Facts
| Founded | 1912 |
| Total Area | 107.93 km2 |
| Location | Alberta, Canada |
| Region | Badlands |
| Elevation | 670 m |
Staff and Board of Directors
With diverse backgrounds and experience, meet the passionate group that form the Travel Drumheller Staff and Board of Directors. If you wish to become a director of Travel Drumheller please contact us at admin@traveldrumheller.com.
Executive Director
Julia Fielding
Travel Drumheller
Executive Director
Julia Fielding
Travel Drumheller
Julia was the Communications Officer for the Town of Drumheller and the Executive Director of the Atlas Coal Mine National Historic Site before becoming the Executive Director for Travel Drumheller. With economic development experience she brings a clear understanding of the important role tourism plays in the Drumheller Valley. Julia has also worked at numerous cultural organizations in Canada and the UK including the European Museum of the Year – the National Railway Museum in York, England.
Business Support Officer
Heather Little
Travel Drumheller
Business Support Officer
Heather Little
Travel Drumheller
Heather joined the Travel Drumheller team in May 2022. Before that she served on the Travel Drumheller board for three years while working for Rosebud Theatre as their Marketing Manager. She has a Bachelor of Commerce with a Major in Marketing and a Diploma in Event & Convention Management. Over the years she has developed a great understanding of Drumheller and area from growing up in the valley and working for local tourism businesses such as the Tourist Information Centre and Dinosaur Trail Golf Course.
Marketing Manager
Keri Looijen
Travel Drumheller
Marketing Manager
Keri Looijen
Travel Drumheller
Keri has been working in the social media and content industry for over 12 years. A lifelong storyteller, Keri’s work has been published in a variety of magazines, blogs, and multiple other written platforms.
With a double diploma in Integrated Marketing Communications and Digital Marketing, Keri is a dynamic communicator with the ability to write web copy, blogs, social media, public relations, and internal communications for different voices, including b2b, b2c, non-profit, and arts and culture.
As an innovative coordinator with a diverse background in communications, marketing, design, and events. Keri has a unique creative analytical problem-solving talent and has achieved large goals for projects, events, and presentations. Additionally, she has strong organizational skills and a talent for advocating and fundraising for non-profits.
Keri has a proven my ability to build a vibrant, cohesive community within Calgary and Southern Alberta region, and Nationally. As a natural networker and collaborator, she relishes in connecting with people and businesses to help them achieve success.
Chair
Ryan Semchuk
Canalta Hotels
Chair
Ryan Semchuk
Canalta Hotels
Ryan joined the Canalta Hotel family over four years ago to help launch and oversee a new in-house marketing and loyalty strategy for the chain of 44 hotel locations. Over the last two years he has continued to push his skills with completing Cornell’s Marketing Strategy and Digital Marketing Strategy certificate programs. Ryan loves living in the Drumheller Valley and spending time with his family exploring the badlands.
Vice-Chair
Dr. Sarah Newstead
Atlas Coal Mine
Vice-Chair
Dr. Sarah Newstead
Atlas Coal Mine
Sarah is the Executive Director of the Atlas Coal Mine National Historic Site in East Coulee.
Treasurer
Barb Steeves
East Coulee School Museum
Treasurer
Barb Steeves
East Coulee School Museum
Barb has lived in the valley for over 30 years. For seven years she has been the Executive Director the East Coulee School Museum. Barb loves sharing the history of our valley with visitors to the area and showing off the beautiful heritage building she works in.
Secretary
Debbie Schinnour
Drumheller & District Chamber of Commerce
Secretary
Debbie Schinnour
Drumheller & District Chamber of Commerce
As Tourism Services Manager, Debbie is on the front lines welcoming and assisting tens of thousands of visitors all around the world to Drumheller! Since 2009, Debbie has lead a team of Tourism Service Representatives that greet tourists and welcome them to our World’s Largest Dinosaur. Debbie was born and raised in Drumheller and enjoys the history of the valley as well as the beautiful scenery. When not working hard, Debbie enjoys spending time with her kids and grandkids.
Director
Reg Johnston
Town of Drumheller
Director
Reg Johnston
Town of Drumheller
Reg is an Economic Development professional with over fifteen years of experience and a passion for building communities. Currently he is the Manager of Economic Development for the Town of Drumheller. Previously he was the owner of RJ T&L Consulting.
Director
Elaine Secord
Royal Tyrrell Museum
Director
Elaine Secord
Royal Tyrrell Museum
Elaine has been the Head of Marketing & Public Relations at the Royal Tyrrell Museum of Palaeontology since 2018. From 2007-2018, she was the communications manager for the national environmental charity Birds Canada. She holds Masters degrees in Museum Studies (University of Toronto) and English Language and Literature (Queen’s University).
Director
BJ Janzen
Rosebud Country Inn
Director
BJ Janzen
Rosebud Country Inn
We welcomed BJ to the Travel Drumheller Board as of April 2022. BJ is the owner of the Rosebud Country Inn in the hamlet of Rosebud.
Director
Vance Neudorf
Badlands Amphitheatre
Director
Vance Neudorf
Badlands Amphitheatre
Ten years ago, Vance Neudorf become the Executive Director for the Canadian Badlands Passion Play Society and the Badlands Amphitheatre. Since that time, he has led the Badlands Amphitheatre to become an international destination. Under Vance’s leadership, more than 20,000 people traveled to Drumheller each summer to witness the award-winning Passion Play, a new opera, a laser light show and 5th Annual Canadian Icons concert.
Director
Lana Phillips
Bikes & Bites
Director
Lana Phillips
Bikes & Bites
Lana is a newcomer to Drumheller Valley. The beauty of the valley and its potential saw Lana and her partner move here in 2021 to start a queer-owned business, Bikes and Bites. She’s happy to bring this new experience to the valley. Lana has been quick to dive into being an active part of the community joining the Board of both Travel Drumheller and Chamber of Commerce. She’s excited to apply her background in planning and business to help make Drumheller an iconic Canadian destination.
Director
Theresa Vyvey
Ramada Hotel
Director
Theresa Vyvey
Ramada Hotel
Theresa Vyvey is the Manager of the Ramada Hotel in Drumheller and has been on the Travel Drumheller Board for several years.
Director
Crystal Sereda
Valley Brewing
Director
Crystal Sereda
Valley Brewing
Crystal was born and raised in Carbon but has officially lived in Drumheller longer than her hometown, and naturally feels like a Drumhellerite! She has been involved in several committees over the years including the development of the Drumheller Skatepark and recently Town of Drumheller Councillors. Together with her husband they started the first and only micro brewery, Valley Brewing. Crystal looks forward to her term as a board member to grow her knowledge of tourism and provide the feedback on behalf of small business owners of Drumheller.
Director
Chris Lorenz
Heller Good Sandwiches
Director
Chris Lorenz
Heller Good Sandwiches
We welcome Chris to the Travel Drumheller Board as of April 2023.
Opportunities & Requests for Proposals
Destination Drumheller Implementation Manager Position – Contract Hybrid
Travel Drumheller is the destination marketing organization for the Drumheller region, responsible for tourism destination development and promotion. In 2022/23, Travel Drumheller built a destination development plan to guide the sustainable development and management of tourism over the next two decades. Destination Drumheller is based on evidence and key tourism stakeholder engagement with our consultant Twenty31.
Travel Drumheller has identified the need to hire an Implementation Manager to work with the organization and the Destination Drumheller steering committee to execute the destination development plan. This will entail developing detailed project plans for initiatives identified in the plan, working with the Executive Director of Travel Drumheller to identify funding opportunities and liaise with stakeholders throughout the region to build support