Executive Director

Julia Fielding

Travel Drumheller

Julia was the Communications Officer for the Town of Drumheller and the Executive Director of the Atlas Coal Mine National Historic Site before becoming the Executive Director for Travel Drumheller.

With economic development experience, she brings a clear understanding of the important role tourism plays in the Drumheller Valley.

Julia has also worked at numerous cultural organizations in Canada and the UK including the European Museum of the Year – the National Railway Museum in York, England.

Business Support Officer

Heather Little

Travel Drumheller

Heather joined the Travel Drumheller team in May 2022. Before that she served on the Travel Drumheller board for three years while working for Rosebud Theatre as their Marketing Manager.

She has a Bachelor of Commerce with a Major in Marketing and a Diploma in Event & Convention Management.

Over the years she has developed a great understanding of Drumheller and area from growing up in the valley and working for local tourism businesses such as the Tourist Information Centre and Dinosaur Trail Golf Course.

Marketing Manager

Keri Looijen

Travel Drumheller

Keri has been working in the social media and content industry for over 12 years. A lifelong storyteller, Keri’s work has been published in a variety of magazines, blogs, and multiple other written platforms.

With a double diploma in Integrated Marketing Communications and Digital Marketing, Keri is a dynamic communicator with the ability to write web copy, blogs, social media, public relations, and internal communications for different voices, including b2b, b2c, non-profit, and arts and culture.

As an innovative coordinator with a diverse background in communications, marketing, design, and events. Keri has a unique creative analytical problem-solving talent and has achieved large goals for projects, events, and presentations. Additionally, she has strong organizational skills and a talent for advocating and fundraising for non-profits.

Keri has a proven my ability to build a vibrant, cohesive community within Calgary and Southern Alberta region, and Nationally. As a natural networker and collaborator, she relishes in connecting with people and businesses to help them achieve success.

Destination Development Manager

Lana Phillips

Travel Drumheller

Lana will be working with the community to implement the Destination Development Plan. Together we’ll be building an approach that supports long-term tourism growth in Drumheller.

Lana is a strong believer in the potential of Drumheller’s tourism industry, as she relocated here to set up a new tourism business, Bikes and Bites. Bikes and Bites makes adventure easy with e-bike tours, rentals and sandwich-based picnics. Since moving to Drumheller in 2021 she’s been actively involved in the community and served as a Board Member for multiple organizations.

Lana brings with her drive and enthusiasm to lead change with a people-first approach. Her persistence, curiosity, continuous learning, and innovation have helped her lead award-winning implementation projects. Lana has over 15 years of experience working in both the private and public sectors as an urban planner. She has a Master of Arts in Planning and a Master in Business Administration.

Chair

Ryan Semchuk

Canalta Hotels

Ryan joined the Canalta Hotel family over four years ago to help launch and oversee a new in-house marketing and loyalty strategy for the chain of 44 hotel locations.

Over the last two years he has continued to push his skills with completing Cornell’s Marketing Strategy and Digital Marketing Strategy certificate programs.

Ryan loves living in the Drumheller Valley and spending time with his family exploring the badlands.

Vice-Chair

Dr. Sarah Newstead

Atlas Coal Mine

Sarah is the Executive Director of the Atlas Coal Mine National Historic Site in East Coulee.

Treasurer

Barb Steeves

East Coulee School Museum

Barb has lived in the valley for over 30 years. For seven years she has been the Executive Director the East Coulee School Museum.

Barb loves sharing the history of our valley with visitors to the area and showing off the beautiful heritage building she works in.

Secretary

Debbie Schinnour

Drumheller & District Chamber of Commerce

As Tourism Services Manager, Debbie is on the front lines welcoming and assisting tens of thousands of visitors all around the world to Drumheller!

Since 2009, Debbie has lead a team of Tourism Service Representatives that greet tourists and welcome them to our World’s Largest Dinosaur.

Debbie was born and raised in Drumheller and enjoys the history of the valley as well as the beautiful scenery. When not working hard, Debbie enjoys spending time with her kids and grandkids.

Director

Reg Johnston

Town of Drumheller

Reg is an Economic Development professional with over fifteen years of experience and a passion for building communities.

Currently he is the Manager of Economic Development for the Town of Drumheller. Previously he was the owner of RJ T&L Consulting.

Director

Elaine Secord

Royal Tyrrell Museum

Elaine has been the Head of Marketing & Public Relations at the Royal Tyrrell Museum of Palaeontology since 2018.

From 2007-2018, she was the communications manager for the national environmental charity Birds Canada. She holds Masters degrees in Museum Studies (University of Toronto) and English Language and Literature (Queen’s University).

Director

BJ Janzen

Rosebud Country Inn

We welcomed BJ to the Travel Drumheller Board as of April 2022. BJ is the owner of the Rosebud Country Inn in the hamlet of Rosebud.

Director

Vance Neudorf

Badlands Amphitheatre

Ten years ago, Vance Neudorf become the Executive Director for the Canadian Badlands Passion Play Society and the Badlands Amphitheatre.

Since that time, he has led the Badlands Amphitheatre to become an international destination. Under Vance’s leadership, more than 20,000 people traveled to Drumheller each summer to witness the award-winning Passion Play, a new opera, a laser light show and 5th Annual Canadian Icons concert.

Director

Theresa Vyvey

Ramada Hotel

Theresa Vyvey is the Manager of the Ramada Hotel in Drumheller and has been on the Travel Drumheller Board for several years.

Director

Crystal Sereda

Valley Brewing

Crystal was born and raised in Carbon but has officially lived in Drumheller longer than her hometown, and naturally feels like a Drumhellerite!

She has been involved in several committees over the years including the development of the Drumheller Skatepark and recently Town of Drumheller Councillors. Together with her husband they started the first and only micro brewery, Valley Brewing.

Crystal looks forward to her term as a board member to grow her knowledge of tourism and provide the feedback on behalf of small business owners of Drumheller.

Director

Chris Lorenz

Heller Good Sandwiches

We welcome Chris to the Travel Drumheller Board as of April 2023.

Director

Open

Open position