2025 Drumheller & Region Business Survey Reveals Optimism and Community Strength
Local Businesses Show Confidence in the Future and Strong Support for Tourism
A recent business survey across Drumheller and the surrounding region reveals that local businesses are largely optimistic about the future—with strong support for tourism, even among non-tourism-related sectors. The findings, compiled in the 2025 Drumheller & Region Business Survey, highlight key trends shaping the local economy and business landscape.
This initiative was made possible through funding from Community Futures Big Country, in collaboration with the Drumheller & District Chamber of Commerce, the Town of Drumheller Economic Development Department, and Travel Drumheller.
A Collaborative Regional Business Snapshot
The most recent survey builds on the 2022 Drumheller and Region Business Survey and Analysis Report, offering a timely update on regional business sentiment. From January to March 2025, over 100 businesses from Drumheller, Starland County, and the surrounding area shared their perspectives on workforce challenges, tourism, and economic development.
Key Insights from the 2025 Report
- Strong Optimism: A large majority of businesses report being in a stable or thriving position, with 90% expecting to maintain or grow operations.
- Tourism is Widely Valued: 92% of respondents believe tourism positively impacts the local economy—even those outside the sector.
- Labour Market Concerns: While most employers are satisfied with current staff, many cite a limited labour pool and housing access as barriers to growth.
- Seasonality Impacts Operations: Many businesses depend on peak summer months to offset slower seasons.
- Community is a Key Asset: Business owners cite strong local relationships, a welcoming community, and small-town charm as major advantages.
- Challenges Remain: High operating costs and stagnant population growth are among the top concerns for local entrepreneurs.
Why This Matters
These insights are helping shape economic development strategies, tourism initiatives, and business support services in the region. The report offers a valuable tool for policymakers, business leaders, and community organizations to align efforts and create a more resilient, year-round economy.