Industry Hub
Become a Partner

Become a Partner

Be part of the Uncover Wonder story of the Drumheller Valley with a Travel Drumheller Partnership. Our story wouldn’t be complete without you, our valued partners, who through your businesses and experiences create a reason to live and visit Drumheller.

Each year, Travel Drumheller inspires thousands of visitors to come to the valley through valuable digital and social marketing campaigns, driving additional business for our partners. Connect with the right audience, elevate your business story, and leverage high-yielding cooperative marketing tactics, including the Exploration Guide and the Travel Drumheller website, by becoming a Partner today!

New for 2024 is our second tier, Event Partnership. This partnership is meant for event organizers and groups who produce only one event in the valley each year. It’s a way for smaller groups to share in the marketing benefits Travel Drumheller can provide and showcase more of the great experiences available in the Drumheller Valley.


Discounts in Exploration Guide
One of the best benefits of becoming a Travel Drumheller Partner is the discount you receive on ad space in our annual Exploration Guide. 15,000 copies of the guide will be printed in 2024, plus it will be available online (over 10,000 page visits in 2023).

Prioritized Web Listing
Get your information in front of thousands of visitors through your business listing on Partners are listed first on our homepage.

Event Calendar
Submit your events to our event calendar to share with visitors browsing the Travel Drumheller website for things to do.

E-Newsletter Promotion
Feature your business and events through our Stakeholder e-newsletter and our Visitor e-newsletter.

Industry News & Updates
Stay informed with everything happening at Travel Drumheller and in the tourism industry through our Stakeholder Newsletter and our Industry Hub on Get the inside scoop on new events, programs, resources, funding, and much more.

Social Media Marketing
Partners are featured in Travel Drumheller’s Facebook, Instagram, and Linked In pages regularly reaching over 200,000 users monthly!

Partner Directory
Connect and engage with over 60 Travel Drumheller partners and like-minded businesses in the community and tourism industry to develop Business to Business relations and opportunities for collaboration.

Advocacy & Support
Travel Drumheller works alongside partners and stakeholders to make Drumheller a great place to be. Let us know of any challenges you may be facing so we can continue to monitor trends in the valley’s tourism and offer support.

Asset Creation
Update your business’s photo and video content with the support of Travel Drumheller. Note: this benefit is limited for Event Partners.

*Board Privileges
Business Partners are eligible to be nominated for the Travel Drumheller Board of Directors and other sub-committees. Influence how the Drumheller tourism industry develops by participating in this governance board.

*Priority Advertising Opportunities
First access to ad space in our Exploration Guide with discounted rates, featured content in blog stories and social posts, access to co-op marketing and buy-in opportunities, and more so your marketing dollar goes further.

*Professional Development
Take advantage of our networking and educational programs. Boost Your Business Workshops, Business Socials, and the Mentorship Program are just some of the opportunities available.

*Referrals & Sales Leads
Travel Drumheller directs referrals to your business which drives more customers through your door. Connect and gain access to visitors, groups, and locals through our digital channels, sales, and visitor experience channels.

*Frontline Recognition & Education
Expand your knowledge of the Drumheller Valley – and encourage your frontline staff to do the same – by participating in Drum Discovery, an interactive customer service course. Or celebrate your employees who go ‘above and beyond’ by nominating them for the Travel Drumheller Hospitality Award or nominating a business for the Tourism Excellence Award.

*Access our Digital Image & Video Library
Access hundreds of photos and videos showcasing Drumheller’s diverse offerings. Use these resources to create dynamic and engaging assets that inspire visitors to seek out your experiences.

*only available for Business Partners