Experience Crafting
Craft. Share. Inspire.
Your Story Could Be Drumheller’s Next Great Experience.
Join our Experience Crafting 101 Webinar — your first step in turning local passions, skills, and stories into visitor-ready tourism experiences.
Why Join the Program?
✔ Turn your skills and story into a market-ready experience
✔ Learn from expert facilitators and experience designers
✔ Get hands-on coaching, templates, and marketing support
✔ Become one of Drumheller’s first Experience Partners
✔ Help shape a year-round tourism future for the region
✔ Be featured in Travel Drumheller’s Experience Showcase
✔ Learn how to diversify your business and build new revenue streams
No professional background required — just curiosity, passion, or a great idea.
What Makes an Experience… Truly Memorable?
The most powerful visitor experiences don’t just show places —
they connect people to them.
An experience is meaningful when it:
✔ Engages the senses
✔ Invites participation, not just observation
✔ Connects emotionally through real human stories
✔ Reflects the spirit of the place and the people who live here
✔ Leaves guests changed — even just a little
It’s not just tourism.
It’s storytelling.
It’s community-building.
Experience Crafting Program
Travel Drumheller’s path to building locally-led, story-rich experiences
Join us on a path to learning how to build locally-led, story-rich experiences for both visitors and residents. We are currently accepting applications for the first cohort of Experience Partners – submit your application today.
Accepted applicants will be required to participate in a two day course scheduled for February 9 and 10 in Drumheller. This is a fully immersive learning experience led by qualified facilitators. In attempts to lower the financial barriers for participants Travel Drumheller has subsidized this training. The course costs $200 which covers all of the course materials, lunches, coffee, and snacks.
At the conclusion of the two-day course, five businesses will be selected to receive 1:1 coaching and launch preparation. The subsidized cost for the additional coaching if you are selected is $300.
Upcoming Training:
February 9 – 10, 2026 9:00AM – 5:00PM MST In person in Drumheller
Apply today to be considered in the first cohort of the Experience Development Training Program.
Please reach out if you have a great idea, but the cost is still a barrier for your participation.
“What excites us most is the creativity in this community. Drumheller is full of people with incredible ideas just waiting to be brought to life.”
— Trevor Norris, Blue Oak Advisory
Building a thriving, year-round destination — one unforgettable experience at a time.
Curious, unsure, or just want to chat it through?
We’d love to hear from you — even if it’s just an idea in the making.
Richard Makohoniuk
Training and Development Coordinator
587.291.8570