Experience Crafting
Craft. Share. Inspire.
Your Story Could Be Drumheller’s Next Great Experience.
Join our Experience Crafting 101 Webinar — your first step in turning local passions, skills, and stories into visitor-ready tourism experiences.
Why Join the Program?
✔ Turn your skills and story into a market-ready experience
✔ Learn from expert facilitators and experience designers
✔ Get hands-on coaching, templates, and marketing support
✔ Become one of Drumheller’s first Experience Partners
✔ Help shape a year-round tourism future for the region
✔ Be featured in Travel Drumheller’s Experience Showcase
✔ Learn how to diversify your business and build new revenue streams
No professional background required — just curiosity, passion, or a great idea.
What Makes an Experience… Truly Memorable?
The most powerful visitor experiences don’t just show places —
they connect people to them.
An experience is meaningful when it:
✔ Engages the senses
✔ Invites participation, not just observation
✔ Connects emotionally through real human stories
✔ Reflects the spirit of the place and the people who live here
✔ Leaves guests changed — even just a little
It’s not just tourism.
It’s storytelling.
It’s community-building.
Experience Crafting Program
Travel Drumheller’s path to building locally-led, story-rich experiences
- Experience Crafting 101 Information Session – Your intro to story-driven experiences — discover what’s possible and how to take part
- Apply to Become an Experience Partner – Businesses and individuals can submit ideas
- 2-Day In-Person Workshop – Hands-on development with facilitators — shape your experience, pricing, and marketing
- 1:1 Coaching & Launch Prep –
Real support to get your experience ready for launch in Spring 2026
“What excites us most is the creativity in this community. Drumheller is full of people with incredible ideas just waiting to be brought to life.”
— Trevor Norris, Blue Oak Advisory
Upcoming Info Sessions:
| December 16, 2025 | 9:00–10:30 AM MST | In-Person & Virtual |
📍 In-person at the Travel Drumheller Office 181 Railway Avenue East, Drumheller, AB
💻 Virtual access via Zoom (link sent after registration)
🎟 Seats are limited — registration required.
Building a thriving, year-round destination — one unforgettable experience at a time.
Curious, unsure, or just want to chat it through?
We’d love to hear from you — even if it’s just an idea in the making.
Richard Makohoniuk
Training and Development Coordinator
587.291.8570