Advertise in the 2027 Exploration Guide
Put your business in front of visitors exploring Drumheller and the Canadian Badlands.
Advertising opportunities for Travel Drumheller’s 2027 Exploration Guide are now open!
The Exploration Guide is the official travel magazine for Drumheller and the surrounding area, helping visitors discover where to stay, eat, shop, explore and experience more during their time in the Canadian Badlands.
Each year, 14,000 printed guides are distributed throughout Alberta and beyond through visitor information centres, tourism businesses, trade shows, travel trade events and other key distribution opportunities. A digital version is also available on the Travel Drumheller website, where the Exploration Guide receives more than 13,000 views annually — giving advertisers exposure before visitors arrive and while they’re exploring the region.
Published annually by Travel Drumheller, the guide showcases the businesses, attractions, experiences and communities that make our region worth exploring, while providing visitors with inspiration and practical information to help plan their trip.
Get your business in the 2027 Guide
Whether you operate an accommodation, attraction, restaurant, retail business, experience or other visitor-serving business, the Exploration Guide is an opportunity to connect your business with travellers actively looking for things to see, do, eat and experience in the region.
A variety of advertising options are available to suit different businesses and budgets, with opportunities to stand out in both the print and digital editions.
Advertising sales close December 1, 2026. Space is limited, so businesses are encouraged to secure their placement early.
Ready to get your business into the 2027 Exploration Guide?
Questions? Contact Travel Drumheller at admin@traveldrumheller.com.
Celebration of Excellence – Tourism Awards
The Event
To recognize hard work and commitment to the regional tourism industry, Travel Drumheller recognizes 3 categories at the Celebration of Excellence – Hospitality Ambassador, Tourism Business of the Year, and Event of the Year.
The Hospitality Ambassador Award is for an individual that goes above and beyond to help customers and guests.
The Tourism Business of the Year for a business or organization which has shown excellence in offering experiences to visitors in the Drumheller region.
New this year, the Event of the Year goes to a group for organizing and executing an event that brings in visitors from outside the region and contributes to the vibrancy of the community.
Nominations for 2026 awards will be open in March 2027
Congratulations to our 2026 winners!
Tourism Business of the Year – Atlas Coal Mine National Historic Site
Hospitality Ambassador – Rebecca Friesen
Event of the Year – 2025 Badlands Passion Play
Thanks to all who sent in nominations and attended for helping us celebrate the great businesses and individuals of the Drumheller Valley.
Tourism Development Fund
The Tourism Development Fund provides financial support to help grow tourism experiences in the Drumheller region. Through this program, Travel Drumheller invests in events, tourism products, and visitor experience enhancements that strengthen our destination and encourage more people to visit, stay longer, and return.
The Tourism Development Fund is available exclusively to Travel Drumheller Partners. If you’re not currently a partner, we’d love to hear from you. Learn more about becoming a Travel Drumheller Partner.
Successful applicants may receive up to $5,000 in funding for eligible projects.
Funding Streams
Event Stream
Supports recurring tourism events that attract visitors to the Drumheller region and contribute to a vibrant year-round destination.
Project Stream
Supports tourism product development, marketing initiatives, and visitor experience enhancements that strengthen local tourism businesses and organizations.
2026 Intake Dates
- August 24, 2026
- October 26, 2026
Applications must be submitted at least 30 days before your event or project begins.
Funding is limited and applications will be accepted until all available funds have been allocated.
Already Received Funding?
If your project or event has been completed, please submit your Close-Out Report within 45 days.