Travel Drumheller is excited to invite talented and innovative lifestyle photo and video creators to partner with us in capturing the unique charm and beauty of Drumheller and the Badlands region in Alberta. We aim to produce captivating visual content that highlights our region’s attractions, activities, and vibrant communities. This content will be a crucial part of our marketing efforts across our website, social media platforms, and promotional materials, showcasing the Drumheller region as a premier destination for travelers. To read the RFP please visit our Media Page
1. Are there specific partner members which you need to showcase throughout the next year? If so, can you list them?
- We have a list of partner businesses that we work with annually. Typically, we collaborate with 3-5 partners selected on a first-come, first-served basis through our partnership program or by specific request. These partners include local attractions, restaurants, hotels, and unique experience providers in the Drumheller region.
2. What community events are you anticipating wanting to cover? Which events shine and would appeal most to your target audience?
- We cover events hosted by partner businesses and major community events. Specific events requiring coverage will be discussed in January in preparation for the 2025 calendar year. Key events include local festivals, cultural events, seasonal celebrations, and any major happenings that draw significant visitor interest and engagement.
3. Are there specific events, attractions, or activities (hidden gems or not) which may not be marketable but would appeal to travelers if only they had experienced them before?
- We highlight partner businesses and create captivating imagery of the region to showcase its appeal. Hidden gems include lesser-known hiking trails, unique geological formations, small local museums, and community-run events that offer an authentic Drumheller experience.
4. Outside of the scoring system for applicants, what are your department’s success metrics for deliverables?
- The success metrics for deliverables include:
- Photos: Deliver 40-50 high-quality images per content shoot/project capturing various aspects of Drumheller.
- Reel-length Videos: Create 10-20 engaging short videos per content shoot/project suitable for social media platforms.
- Short Promotional Videos: Produce high-quality videos ranging from 30 seconds to 2 minutes. Vary on a per project basis.
- Storytelling Videos: Develop 3 to 5-minute videos that tell compelling stories about the region. Vary on a per project basis.
5. What is the approximate 2023 visitor count? Can you share your projections for 2024 and targets for 2025 and 2026?
- The visitor count for the region in 2023 is approximately 500,000. We anticipate this number to grow steadily each year.
6. Is there an overarching marketing strategy which you are able to share?
- Our strategy aligns closely with Travel Alberta’s 2023-2026 business plan objectives. We aim to enhance visitor engagement, promote year-round tourism, and showcase Drumheller’s unique attractions. For detailed information, please refer to our brand guidelines.
7. What type of traveler(s) are you targeting? How similar or different are they to Alberta’s overall target traveler?
- Our target travelers align closely with Travel Alberta’s target visitors, focusing adventure seekers, history enthusiasts, and nature lovers.
8. Who is your target demographic? Can you list their age, location, and any details about their persona?
- For detailed information about our target demographic, please refer to our brand guidelines. Generally, our target demographic includes:
- Age: Primarily 25-55 years old
- Location: Predominantly from Alberta, neighboring provinces, and targeted international markets
- Persona: Individuals and families interested in outdoor activities, cultural experiences, and unique travel destinations.
9. How do you envision integrating the new visual content with your current digital assets? Do you want to repurpose old content too?
- We repurpose old content and create new content annually to keep our marketing materials fresh and engaging. Our requirements include both print and digital formats to ensure a comprehensive promotional strategy across various platforms.
10. How do you prefer to handle feedback and revisions?
- Feedback and revisions are preferred via email to ensure clear and documented communication.
11. What sustainability and environmental requirements do you have for your content creators?
- There are specific rules and regulations regarding certain areas, particularly around protected natural sites and historical landmarks. Content creators will be provided with guidelines to ensure compliance with these requirements.
12. Understanding that content will be used across the website and social media, can you specify any marketing campaigns and promotional material types?
- The types of campaigns and promotional materials vary depending on the campaign. They can include social media posts, website banners, print ads, brochures, and video advertisements tailored to specific seasonal promotions or event-driven campaigns.
13. Do you require any of the digital media to be integrated into physical settings, such as interactive content for events or displays at visitor centers?
- Generally, we do not require digital media integration into physical settings. However, certain campaigns might need digital content for event displays or interactive kiosks on a case-by-case basis.
14. Could you provide more specifics about the types of events and community gatherings that require coverage?
- Specifics of event coverage will be discussed in January as part of the preparation for the 2025 calendar year. Events include local festivals, parades, community fairs, cultural celebrations, and partner-hosted activities that attract both locals and tourists.
15. What are the required formats, resolutions, and other delivery standards for the photo and video content?
- The required formats and resolutions vary by project, with specific requirements provided for each shoot. Typically, we expect:
- Photos: High-resolution JPEG or RAW files
- Videos: 1080p or 4K resolution, optimized for various social media platforms and website use.
16. How many reels and long-form videos are you looking to create? How many finalized and edited still images are you looking to have by the end of the year/project?
- The deliverables include:
- 40-50 high-quality images
- 10-20 short reel-length videos
- Additional short promotional and storytelling videos as separate projects.
17. What are the key project milestones and associated deadlines?
- The critical dates vary, and each shoot is considered its own project. Specific milestones and deadlines will be outlined for each project, with regular updates and check-ins to ensure timely delivery.
18. Will Travel Drumheller provide any support regarding access to locations, logistical assistance, or coordination with local authorities and businesses?
- Yes, Travel Drumheller will provide support as needed, including access to locations, logistical assistance, and coordination with local authorities and businesses to facilitate the content creation process.can
19. Could you offer some insight into the budget priorities and constraints for this project?
- Our budget varies from year to year, with the current budget ranging from $20,000 to $30,000. This budget will be allocated towards photography, videography, post-production, and any additional expenses required to achieve high-quality deliverables.
20. I understand the project will be starting on August 13, 2024, I am wondering if there is an approximate length of the project? Is it an on-call project or is it a project with a flexible schedule?
- The project is designed to be flexible and is structured around individual projects throughout the year. While the official start date is August 13, 2024, the commitment is for a one-year period, during which we will collaborate on various projects as needed. Each project will have its own schedule and deliverables, allowing for flexibility in planning and execution.
We look forward to receiving your proposals and partnering with you to showcase the best of Drumheller through stunning visual content.