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Welcome to the dinosaur capital of the world

Travel Drumheller is a non-profit Destination Marketing Organization (DMO) dedicated to developing marketing campaigns designed to tell the stories of the Drumheller Valley to encourage year-round tourism.

Drumheller is an iconic Canadian Destination

To promote Drumheller as a premier year-round destination

Opportunities & Requests for Proposals

Travel Drumheller Staff and Board of Directors

With diverse backgrounds and experience, meet the passionate group that form the Travel Drumheller Staff and Board of Directors.
If you wish to become a director of Travel Drumheller please contact us at

Executive Director

Julia Fielding
Travel Drumheller

Julia Fielding was the Communications Officer for the Town of Drumheller and the Executive Director of the Atlas Coal Mine National Historic Site before becoming the Executive Director for Travel Drumheller. With economic development experience she brings a clear understanding of the important role tourism plays in the Drumheller Valley. Julia has also worked at numerous cultural organizations in Canada and the UK including the European Museum of the Year – the National Railway Museum in York, England.

Business Support Officer,
Marketing & New Technologies

Heather Little
Travel Drumheller

Heather joined the Travel Drumheller team in May 2022. Before that she served on the Travel Drumheller board for three years while working for Rosebud Theatre as their Marketing Manager. She has a Bachelor of Commerce with a Major in Marketing and a Diploma in Event & Convention Management. Over the years she has developed a great understanding of Drumheller and area from growing up in the valley and working for local tourism businesses such as the Tourist Information Centre and Dinosaur Trail Golf Course.

Marketing & Communication Coordinator

Michelle Stewart
Travel Drumheller

Michelle has a degree in Communications specializing in Public Relations from Mount Royal University. Her interest in public relations includes crisis management and stakeholder, influencer relations, media relations and social media.

Michelle has proven leadership skills and the ability to create impactful and engaging social media campaigns.  Michelle is a Canadian Public Relations Society member with the Calgary chapter.  She enjoys travel, photography, and writing; when she isn’t working, she spends her weekends hiking and exploring.


Ryan Semchuk
Canalta Hotels

Ryan joined the Canalta Hotel family over four years ago to help launch and oversee a new in-house marketing and loyalty strategy for the chain of 44 hotel locations. Over the last two years he has continued to push his skills with completing Cornell’s Marketing Strategy and Digital Marketing Strategy certificate programs. Ryan loves living in the Drumheller Valley and spending time with his family exploring the badlands.


Dr. Sarah Newstead
Atlas Coal Mine

Dr. Sarah Newstead is the Executive Director of the Atlas Coal Mine National Historic Site in East Coulee.


Barb Steeves
East Coulee School Museum

Barb has lived in the valley for over 30 years. For seven years she has been the Executive Director the East Coulee School Museum. Barb loves sharing the history of our valley with visitors to the area and showing off the beautiful heritage building she works in.


Debbie Schinnour
Drumheller & District Chamber of Commerce

As Tourism Services Manager, Debbie is on the front lines welcoming and assisting tens of thousands of visitors all around the world to Drumheller! Since 2009, Debbie has lead a team of Tourism Service Representatives that greet tourists and welcome them to our World’s Largest Dinosaur. Debbie was born and raised in Drumheller and enjoys the history of the valley as well as the beautiful scenery. When not working hard, Debbie enjoys spending time with her kids and grandkids.


Reg Johnston
Town of Drumheller

Reg is an Economic Development professional with over fifteen years of experience and a passion for building communities. Currently he is the Manager of Economic Development for the Town of Drumheller.  Previously he was the owner of RJ T&L Consulting.

Some of the key projects that he has worked on are:

  • Project Manager Drumheller – Downtown Triangle Plaza.
  • Delivered 280-acres of serviced land at the Calgary Airport.
  • Delivered 103-acre Grande Prairie Multi-modal Logistics Park, Grande Prairie, Alberta.
  • Transportation Infrastructure Priorities for Calgary Regional Partnership (CRP).

His education includes a Bachelor of Engineering (Industrial) from Dalhousie Tech and a Certificate of Economic Development from Waterloo University.


Elaine Secord
Royal Tyrrell Museum

Elaine Secord has been the Head of Marketing & Public Relations at the Royal Tyrrell Museum of Palaeontology since 2018. From 2007-2018, she was the communications manager for the national environmental charity Birds Canada. She holds Masters degrees in Museum Studies (University of Toronto) and English Language and Literature (Queen’s University).


BJ Janzen
Rosebud Country Inn

We welcome BJ to the Travel Drumheller Board as of April 2022.


Vance Neudorf
Badlands Amphitheatre

Ten years ago, Vance Neudorf become the Executive Director for the Canadian Badlands Passion Play Society and the Badlands Amphitheatre. Since that time, he has led the Badlands Amphitheatre to become an international destination. Under Vance’s leadership, more than 20,000 people traveled to Drumheller each summer to witness the award-winning Passion Play, a new opera, a laser light show and 5th Annual Canadian Icons concert.


Lana Phillips
Bikes & Bites

Lana is a newcomer to Drumheller Valley. The beauty of the valley and its potential saw Lana and her partner move here in 2021 to start a queer-owned business, Bikes and Bites. She’s happy to bring this new experience to the valley. Lana has been quick to dive into being an active part of the community joining the Board of both Travel Drumheller and Chamber of Commerce. She’s excited to apply her background in planning and business to help make Drumheller an iconic Canadian destination.


Cherrie Vaneracion
Quality Hotel

We welcome Cherrie to the Travel Drumheller Board as of April 2022.


Crystal Sereda
Valley Brewing

Crystal was born and raised in Carbon but has officially lived in Drumheller longer than her hometown, and naturally feels like a Drumhellerite! She has been involved in several committees over the years including the development of the Drumheller Skatepark. Together with her husband, they own Shredz Shop and most recently, Valley Brewing. Crystal looks forward to her term as a board member to grow her knowledge of tourism and provide the feedback on behalf of small business owners of Drumheller.


Theresa Vyvey
Ramada Hotel

Theresa Vyvey is the Manager of the Ramada Hotel in Drumheller and has been on the Travel Drumheller Board for several years.

A rich history

Drumheller is a place you can immerse yourself in a different side of history. We are known for dinosaurs but that is not all Drumheller is about. When you visit us you can find out about so much more than meets the eye.

  • Country: Canada

  • Province: Alberta

  • Region: Badlands

Quick Facts
  • Founded: 1912

  • Total Area: 107.93 km2

  • Elevation: 670 m