Search icon

Welcome to the dinosaur capital of the world

Travel Drumheller is a non-profit Destination Marketing Organization (DMO) dedicated to developing marketing campaigns designed to tell the stories of the Drumheller Valley to encourage year-round tourism.

Drumheller is a sought-after tourism destination

To promote Drumheller as a premier year-round destination through quality marketing and stakeholder engagement.

Opportunities & Requests for Proposals

2019/2020 Travel Drumheller Board of Directors

With diverse backgrounds and experience, meet the passionate group that form the 2019/2020 Travel Drumheller Board of Directors.

Chair – Ryan Semchuk, Canalta Hotels

Ryan joined the Canalta Hotel family over four years ago to help launch and oversee a new in-house marketing and loyalty strategy for the chain of 44 hotel locations. Over the last two years he has continued to push his skills with completing Cornell’s Marketing Strategy and Digital Marketing Strategy certificate programs. Ryan loves living in the Drumheller Valley and spending time with his family exploring the badlands.

Vice-chair – Dr. Sarah Newstad, Atlas Coal Mine
Bio coming soon.

Treasurer – Barb Steeves, East Coulee School Museum

Barb has lived in the valley for 31 years. For seven years she has been the Executive Director the East Coulee School Museum. Barb loves sharing the history of our valley with visitors to the area and showing off the beautiful heritage building she works in.

Director – Julia Fielding, Town of Drumheller

Julia Fielding is the Communications Officer for the Town of Drumheller. As the previous Executive Director of the Atlas Coal Mine National Historic Site and Economic Development Officer for the municipality she brings a clear understanding of the important role tourism plays in the Drumheller Valley. Julia has worked at numerous cultural organizations in Canada and the UK including the European Museum of the Year – the National Railway Museum in York England.

Director – Vance Neudorf, Badlands Amphitheatre

Ten years ago, Vance Neudorf become the Executive Director for the Canadian Badlands Passion Play Society and the Badlands Amphitheatre.  Since that time, he has led the Badlands Amphitheatre to become an international destination.  Under Vance’s leadership, more than 20,000 people traveled to Drumheller each summer to witness the award-winning Passion Play, a new opera, a laser light show and 5th Annual Canadian Icons concert.

Director – Elaine Secord, Royal Tyrrell Museum

Elaine Secord has been the Head of Marketing & Public Relations at the Royal Tyrrell Museum of Palaeontology since 2018. From 2007-2018, she served as Bird Studies Canada’s national communications manager. She holds Masters degrees in Museum Studies (University of Toronto) and English Language and Literature (Queen’s University).

Director – Heather Little, Rosebud Theatre

Heather has been on the Travel Drumheller board since April 2019. She has developed a great understanding of Drumheller and area from growing up in the valley. Her education includes a Bachelor of Commerce with a Major in Marketing and a Diploma in Event & Convention Management. Currently, she works at Rosebud Theatre as their Marketing Manager.

Director – Debbie Schinnour, Drumheller Chamber of Commerce

As Tourism Services Manager, Debbie is on the front lines welcoming and assisting tens of thousands of visitors all around the world to Drumheller! Since 2009, Debbie has lead a team of Tourism Service Representatives that greet tourists and welcome them to our World’s Largest Dinosaur. Debbie was born and raised in Drumheller and enjoys the history of the valley as well as the beautiful scenery.  When not working hard, Debbie enjoys spending time with her kids and grandkids.

Director – Devan DeKeyser, Dinosaur RV Park

Devan Dekeyser has been the General Manager at Dinosaur RV Park for 5 years. Having been involved in various roles within the business for over a decade, he has developed a broad understanding of tourism in the valley and is keen on doing everything he can to help further improve the visitor experience.

Director – Cindie Hughes, Quality Inn


Director – Crystal Sereda, Valley Brewing

Crystal was born and raised in Carbon but has officially lived in Drumheller longer than she did in her hometown and naturally she feels like a Drumhellerite! Crystal has been involved in several committees over the years including the development of the Drumheller Skatepark. She and her husband are small business owners of Shredz Shop and most recently, Valley Brewing. Crystal is looking forward to her term as a board member to grow her knowledge of tourism and provide the feedback on behalf of small business owners of Drumheller.

Director- Theresa Vvyey, Ramada Hotel

A rich history

Drumheller is a place you can immerse yourself in a different side of history. We are known for dinosaurs but that is not all Drumheller is about. When you visit us you can find out about so much more than meets the eye.

  • Country: Canada

  • Province: Alberta

  • Region: Badlands

Quick Facts
  • Founded: 1912

  • Total Area: 107.93 km2

  • Elevation: 670 m