OPEN CASTING CALL
We know you have what it takes to play a LEADING role in Drumheller’s Tourism Community!
Supporting cast members are also needed…
Travel Drumheller is excited to announce a casting call for interested characters to join the group of passionate business and experience operators, hospitality employees, and residents delivering unique and interesting experiences to guests and residents. If you are open to sharing a talent or hobby, special space, or access to a unique area our training course will prepare you to turn your passion into a market-ready experience. This opportunity it for everyone and it starts by signing up to attend the information session on Thursday, October 8 from 6:00 – 7:30. This information session will be held in the Travel Drumheller Boardroom and online. During the session you will be introduced to the Blue Oak Advisory team who will provide additional information about the Experience Development course.
We all have a part to play in our local tourism industry. We are offering Experience Development training to help prepare you for your new leading or supporting role in the industry. The Experience Crafting course is an in-person experience scheduled for November 8 – 10, 2026 in Drumheller. The is an immersive two-and-a-half-day program that will teach you how to build an experience that:
- Turns your skills and story into a market ready experience;
- Expands your existing business with new revenue streams;
- Helps turn Drumheller into an attractive year-round tourism destination;
- Engages in a meaningful way with your guests; and
- Leaves a memorable and lasting impression.
This is your invitation to join the cast of characters that are building and delivering experiences that make an impact in Drumheller and surrounding communities.
If you are ready to take the next steps and commit to the experience development program, submit your application today!
For any other questions please free to reach out to Richard Makohoniuk at tad@traveldrumheller.com or 587-291-8570.
This course was previously delivered in February 2026 and was extremely well received, and participants provided the following feedback in their evaluation of the program:
“This course was the real deal… fabulous knowledgeable presenters, awesome location, and a supportive network of people”
“The facilitators were great; they played off and balanced each other well.”
“The course opens the door to possibilities.”
“I want to be part of the story… sharing, telling, and showing what Drumheller and the area has to offer.”
Experience Crafting Program
Travel Drumheller’s path to building locally-led, story-rich experiences
Accepted applicants will be required to participate in a two-and-a-half day course scheduled for November 8 – 10, 2026. This is a fully immersive learning experience led by qualified facilitators. In attempts to lower the financial barriers for participants Travel Drumheller has subsidized this training. The course costs $300 which covers all of the course materials, lunches, coffee, and snacks.
Please reach out if you have a great idea, but the cost is still a barrier for your participation.
At the conclusion of the course, five businesses will be selected to receive additional 1:1 coaching and launch preparation. This coaching opportunity will further prepare you to launch your experience and begin welcoming your first guests.
Upcoming Training:
October 8 – Experience Development Information Session
November 8 – 10 – Experience Development Course
Apply today to be considered in the second cohort of the Experience Development Training Program.
“It is exciting to return to Drumheller and continue building on what we started with Travel Drumheller in our first Experience Crafting workshop. We saw firsthand what can happen when local people are given the tools, confidence, and space to explore their ideas, and we are looking forward to carrying that momentum into this next chapter.”
— Trevor Norris, Blue Oak Advisory (Course Instructor)
Building a thriving, year-round destination — one unforgettable experience at a time.
Curious, unsure, or just want to chat it through?
We’d love to hear from you — even if it’s just an idea in the making.
Richard Makohoniuk
Training and Development Coordinator
587.291.8570