Industry Insights
Summer Visitor Survey
The Summer Visitor Survey is a tool for businesses and organizations across the Drumheller region to gain a shared understanding of our visitors. The information can be used to make business and community decisions that help our local economy grow.
Thank you to the over 80 local attractions and businesses that supported the Summer Visitor Survey! Together we have gathered insights from over 3,000 visitors to the area that can be used to:
- help build itineraries,
- improve marketing,
- create new experiences, and
- attract investment.
The Summary Report shares the results from the survey’s 30 questions.
Tourism Indicators
We would like to provide aggregate data from the Drumheller Region to indicate how the Tourism Industry is growing locally. This data will be invaluable as we use it to compare with provincial data and local businesses can use it as a benchmark to see how their business is performing. Travel Drumheller needs your help to create these Tourism Indicators. All data will remain confidential and only be shared when combined.
Please contact Heather at development@traveldrumheller.com to learn more about participating.
Resident Sentiment
The local community is a valuable part of tourism in the Drumheller Valley. In August, Travel Drumheller partnered with Travel Alberta to conduct a tourism resident sentiment survey across Alberta with a special interest in the Drumheller Valley. The aim was to determine how Albertans and the Drumheller Valley community feel about tourism, including their opinion of the role of tourism in economic development, tourism’s impact on their community, as well as tourism’s benefits and costs to communities.
We are looking to understand and track resident sentiment towards tourism in Alberta compared to specific communities, including the Drumheller Valley, over time to enhance and guide our decisions for tourism destination management and development, and to create continued engagement with our community about the role of tourism in the development of our economy. Read the report below.