Tourism doesn’t just happen here. It’s built here.
By the businesses, people, and partnerships that bring Drumheller and the Badlands to life.
Tourism Week is our chance to celebrate that work, and invite more people into the conversation.
Because whether you’re running a business, hosting guests, planning events, or simply living here…
you’re part of what makes this place worth the trip.
Tourism Matters Here
Tourism isn’t just a “nice to have” in Drumheller, it’s a major economic driver and a key part of community life.
- Tourism contributes $116 million annually to the local economy
- 1 in 4 jobs in the region is tied to tourism
- 96% of residents say tourism is important to the community
- 92% believe Drumheller offers remarkable visitor experiences
- 88% would recommend the region to others
Tourism doesn’t just support visitors, it supports businesses, jobs, events, and the lifestyle we get to enjoy every day.
What We’re Celebrating
Behind every great visitor experience is a network of people making it happen.
From marketing and promotion to events, training, partnerships, transportation, and business support, tourism in Drumheller is a full ecosystem.
This week, we’re celebrating:
- Local businesses and operators
- Industry partners and collaborators
- Events, attractions, and experiences
- The people working behind the scenes
- The ideas that keep pushing this region forward
What’s Happening During Tourism Week
Look for a draw box to enter to win two tickets to a Rosebud Theatre presentation of Hurry Hard. There will be a draw box set up at the Royal Tyrrell Museum’s Tourism Week Mixer, Taco ‘Bout Tourism, and Drumheller on the Big Screen. The winner will be notified on Thursday, April 23.
Join us at any, or ALL, of the events this week to talk about tourism!
Tourism Week Mixer
Taco ’bout Tourism
Join us for Taco ‘Bout Tourism, a casual engagement event where we’re inviting the community and industry to share their thoughts on tourism in Drumheller.
Add your voice to our resident sentiment wall
Share ideas, feedback, and opportunities
Connect with others in the community
And yes… there’s a little incentive:
🎟️”While you are here be sure to enter our draw to win…”
Special Tourism Week Offer
🎟 2 tickets for $85 (regular $105)
“You can claim this offer by calling the Rosebud Theatre box office at 1-800-267-7553 and using the secret access code “Tourism Drumheller” to unlock the savings and experience the entertainment. ”
Let’s Talk
We want to hear from YOU!
Our team has opened up their calendars on Wednesday, April 22 from 1PM – 4PM to connect with you. Book your time to speak with us by clicking on one of our names below.
If you’ve got an idea? A question? Collaboration idea? We want to connect with you
Have an idea? A question? Want to collaborate?
👉 Book with our Team
No pressure. Just a conversation.
Join the Conversation
- Share what tourism means to you
- Highlight your business or team
- Shout out another local operator
- Attend an event
Use #TourismWeek #TravelDrumheller
Ready to Play?
Tourism Week is already happening all around you.
This is your chance to be part of it.
✔ Show up
✔ Share your story
✔ Support your community